The Comox Valley
a tourism and resort destination.
The Comox Valley has probably the most diversified tourism economy on the North Island and Mainland Coast, drawing visitors from many different markets. The Valley offers a wide range of experiences including skiing, salmon and freshwater fishing, swimming, hiking, scuba diving, cycling, and golf. The Valley is well served by ferry and commercial air services, although the majority of travellers arrive by car. The climate for investment and support for various tourism-related businesses is very positive.
The hospitality/tourism industry currently provides employment for approximately 1,800 people. In terms of the local economic base, tourism ranks third in importance in the Comox Valley behind the public sector and forestry. Expenditures by visitors generate $85 million annually. In terms of markets, four-season tourism has a major influence on the economy of the Comox Valley.
Over the long-term, the BC industry appears to have excellent growth prospects. It remains the second leading tourism destination in Canada, after Ontario, and leads the nation in certain categories, including international tourist visits.
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